Greyson Clothiers

2017

As Senior Designer, I was brought in by the owner to work with a team of fellow RL alumni from corporate leadership, merchandising and sales to develop the Greyson brand. The brand was in early days and the immediate need was to streamline the existing polo knit category into classification programs and expand on outerwear, bottoms, sweaters, mid-layers, and accessories. Proprietary print development was a top priority, as well as recoloring signature carryover stripe and collar/trim combos. An evolving roster of factories led to numerous simultaneous developments and prototypes as well as maintaining, single-handedly, the entirety of the line through four seasons in both design and product development. I worked alongside the owner extensively setting up showrooms, trade shows, sales presentations, and in-store experiences in the NYC area as well as the PGA product shows in Orland, Florida. Though short lived, the ability to cover the full assortment in the line gave invalauble experience in developing all product categories in an athletic apparel range.